Journal for Policy & Market Research

The global language education industry has reached a pivotal juncture where traditional pedagogical models are intersecting with hyper-advanced technological frameworks and complex regulatory requirements. As the market moves toward a valuation nearing USD 400 billion by 2033, the strategies for starting and building a language school have evolved from localized tutoring efforts into sophisticated, data-driven business operations.[1] This report provides an exhaustive analysis of the lifecycle of a language school venture, encompassing foundational modeling, regulatory mastery, curricular engineering, technological integration, and global scalability through franchising and digital acquisition.

The Macroeconomic Context and Market Dynamics of 2025

The inception of any language education business must be grounded in an understanding of the current macroeconomic trajectory. In 2024, the global language learning market was estimated at USD 122.41 billion, with a robust compound annual growth rate (CAGR) of 15.89% projected through 2033.[1] This growth is not merely a byproduct of increased population but a fundamental shift in the global economy where linguistic proficiency acts as a critical lever for professional mobility. Within this broad market, the digital segment is the primary engine of expansion. The online language learning sector, valued at USD 13.90 billion in 2024, is anticipated to reach USD 16.62 billion by 2025 and escalate to USD 57.95 billion by 2032.[2]

The drivers of this expansion are multifaceted. Increasing digitalization, the ubiquity of smartphones, and enhanced internet connectivity have democratized access to learning resources, making them more affordable and flexible.[3] Furthermore, the corporate training segment has seen a 45% increase in demand as multinational organizations seek to harmonize communication across global workforces.[1] Projections indicate that the Asia-Pacific region, led by China, India, and Southeast Asia, will continue its dominance as the fastest-growing market due to a burgeoning middle class and government initiatives supporting digital literacy.[3, 4]

Global Language Learning Market Valuation and Forecast (2024–2033)

Metric	2024 Actual	2025 Projected	2032/2033 Forecast	CAGR (%)
Global Total Market (USD B)	122.41	134.60	398.39	15.89%
Online Learning Sector (USD B)	13.90	16.62	57.95	19.53%
Digital English Segment (USD B)	20.70	25.80	62.40 (by 2033)	12.50%
Corporate Training Demand	Base Year	+15% YoY	+45% (Aggregated)	N/A

The data indicates that while digital platforms now capture 68% of total usage, in-person tutoring remains a significant component, particularly in high-income nations where the focus has shifted toward premium, high-touch immersion experiences.[1] The tension between these two delivery methods defines the strategic choice for new entrants: whether to build a lean, digital-first platform or a prestigious, facility-based institution that leverages social interaction and cultural immersion as its primary value proposition.

Foundational Architecture: The Founding Team and Legal Structure

The transition from a conceptual idea to a viable business entity begins with the formation of the founding team. Evidence from industry analysts suggests that a collaborative team structure is superior to solo ventures for spreading financial risk and ensuring a balance of specialized skills.[5] A successful founding team typically includes an Academic Director, responsible for pedagogical standards and curriculum integrity, and an Operations Manager, who focuses on financial forecasting, marketing, and regulatory compliance.[5, 6]

Alignment of vision is the most critical qualitative factor in team success. Partners must share a long-term ambition and establish clear exit mechanisms and decision-making protocols—often favoring an odd number of partners or a majority stakeholder to avoid operational gridlock.[5] For family-run businesses or those started among friends, a “Plan B” is essential to mitigate the risk of personal financial strain in the event of institutional failure.[5]

Choosing a legal structure is a prerequisite for registering the business and obtaining necessary licenses. This decision affects everything from personal liability to the ability to raise capital. Most modern schools opt for a limited liability company (LLC) or a corporation structure to protect the personal assets of the founders from business-related debts.[5, 7] Once the structure is established, the founders must navigate the specific permits required for educational institutions, which vary significantly by jurisdiction but often include zoning permits for physical premises and educational licenses for curriculum delivery.[5, 8]

Market Research and Strategic Positioning

Before capital is committed to a location or technology platform, an exhaustive market analysis is required to identify a “gap” in the competitive landscape. This process involves a three-pronged analysis of demand, supply, and demographic trends. Demand analysis focuses on identifying target segments, such as young professionals seeking career advancement, college students preparing for study abroad, or corporate clients requiring industry-specific language training.[5] These segments have distinct purchasing habits and schedule requirements that must be reflected in the school’s service mix.[9]

Supply analysis involves a thorough audit of competitors, including independent local players and major global franchises. New entrants must differentiate themselves through a unique value proposition (UVP), which might include proprietary teaching methodologies, a focus on underserved languages, or superior technological integration.[7, 8]

Target Demographic Segmentation and Value Alignment

Segment	Primary Driver	Preferred Delivery	Strategic Pricing
Corporate Professionals	Career Advancement	Hybrid/Online	Premium/Subscription
International Students	Visa/Test Prep	Intensive In-Person	High-Volume/Standard
K-12 Enrichment	Cultural Exposure	Gamified/After-School	Monthly Recurring
Medical/Legal Pros	Specialized Jargon	Specialized Online	Premium/Niche

Positioning the school correctly is essential for determining the pricing floor and ceiling. For instance, a school targeting high-end corporate clients can command prices of USD 400 per month for private tutoring, whereas a school focused on beginner group classes might price at USD 180 per month to maintain competitiveness and high occupancy rates.[9] This strategic positioning informs every subsequent decision, from the choice of physical location to the recruitment of specialized faculty.

Physical and Hybrid Infrastructure: Location and Facilities

The choice of location serves as the physical “canvas” for a facility-based or hybrid language school. For institutions relying on local foot traffic, visibility and accessibility are paramount. Proximity to public transport, main roads for corporate clients, and adequate parking are non-negotiable requirements for attracting students in urban environments.[5] Furthermore, the school should be situated near high concentrations of the target audience, such as international student hubs or business districts.[5, 10]

Internal facility design must support the educational and service goals of the institution. This includes adequate classroom space, storage for teaching materials, and a layout that allows for both quiet study and social interaction.[11] Technological infrastructure within the physical space is equally critical; interactive whiteboards, high-speed internet, and high-quality audio-visual equipment are essential for language practice and creating an immersive environment.[7]

For hybrid models, the physical space also serves as a hub for recording digital content or hosting occasional intensive workshops. The cost of renovations—including lighting, acoustics, and furniture—must be factored into the initial financial forecast to ensure a professional learning environment that matches the brand’s positioning.[5]

Financial Modeling and Revenue Management

A language school’s financial viability is anchored in its ability to manage variable instructor costs against a fixed overhead base. The primary driver of profitability is the student occupancy rate.[6] To reach break-even in the first year, an institution must typically achieve at least 50% occupancy.[9] This target is calculated based on a formula where fixed monthly expenses (rent, utilities, fixed wages) are divided by the contribution margin.[9, 12]

For example, if a school’s total fixed overhead is USD 24,725 and it maintains an 80% contribution margin, it must generate USD 30,906.25 in monthly revenue to break even.[9] At an average monthly course fee of USD 250, this requires a consistent enrollment of 124 students.[9] Achieving this mix requires balancing high-volume, low-margin courses with lower-volume, high-value segments like corporate training or private tutoring.[9]

Institutional Operational Cost Breakdown (Estimated Monthly)

Expense Category	Component	Cost Range (USD)	Dependency
Personnel	Instructor Wages & Benefits	15,000 – 30,000	Enrollment Volume
Facilities	Rent & Utilities	4,000 – 8,000	Location & Size
Administration	Support Staff & Management	5,000 – 10,000	Institutional Scale
Technology	LMS, CRM, Virtual Spaces	500 – 2,500	Feature Complexity
Marketing	Digital Ads & Referral Fees	2,000 – 6,000	Growth Targets

Liquidity and solvency are the two key financial health metrics for a language school. Liquidity ensures the school has sufficient cash to pay short-term obligations over the next 12 months, while solvency indicates the capacity to repay debt over the medium-to-long term.[10] Tracking actual financial performance against the initial forecast is a fundamental requirement for securing funding from banks or venture capitalists, who look for clear paths to return on investment (ROI).[5, 6]

Regulatory Compliance and Accreditation Mastery

The regulatory environment for language schools is particularly stringent due to its overlap with immigration and professional certification. In the United States, schools wishing to accept international students must be certified by the Student and Exchange Visitor Program (SEVP), which requires compliance with standards set by the Department of Homeland Security.[13] Crucially, the Accreditation of English Language Training Programs Act requires that all SEVP-certified ESL programs be accredited by a recognized regional or national body.[14]

The Commission on English Language Program Accreditation (CEA) maintains 44 specific standards that serve as the industry benchmark.[11] These standards are divided into 11 critical areas:

1. Mission: A written statement that is communicated to all stakeholders and periodically evaluated.[11]
2. Program Development: Documented plans for the overall evolution and review of curricular elements.[11]
3. Curriculum: Written syllabi with clearly defined Student Learning Outcomes (SLOs).[11]
4. Faculty: Instructors must have education and training commensurate with their duties and demonstrate language proficiency.[11]
5. Facilities and Equipment: Adequate resources to support educational goals.[11]
6. Administrative Capacity: Effective governance and financial integrity, following accepted accounting practices.[11]
7. Student Services: Ethical admissions policies and comprehensive orientation programs.[11]
8. Recruitment: Accurate and ethical promotional information; monitoring of third-party agents.[11]
9. Program Structure: A calendar that allows students to progress as anticipated.[11]
10. Student Achievement: Valid placement systems and documented procedures for progression or exit.[11]
11. Student Complaints: Written procedures for formal grievances and record-keeping of resolutions.[11]

Beyond the US, the British Council and EAQUALS provide international frameworks. British Council accreditation is known for its “strengths” rating system, where schools are evaluated on 13 to 15 criteria, including safeguarding under-18s and social activities.[15, 16] EAQUALS offers a consultative process that supports institutions in benchmarking themselves against global standards across multiple language types.[17]

Curricular Engineering: The CEFR and Task-Based Learning

The modern curriculum is no longer a linear progression of grammar rules but an action-oriented framework designed to develop “communicative competence.” The Common European Framework of Reference for Languages (CEFR) is the core document governing this shift.[18] The CEFR organizes proficiency into six levels (A1 to C2), categorizing learners as basic, independent, or proficient users.[19]

A significant evolution in 2025 is the “Social Agent” vision, where learners exert agency to accomplish real-life tasks within a social context.[18] This pedagogical approach, often implemented through Communicative Language Teaching (CLT), emphasizes interaction and negotiation of meaning over rote repetition.[20] For beginners, structural syllabi are often used to build a foundational linguistic accuracy, whereas more advanced learners benefit from functional, situational, and task-based models.[21]

CEFR Proficiency Mapping and Curricular Focus

Level	Global Scale	Functional Capability	Typical Syllabus Type
A1-A2	Basic User	Simple interaction on familiar topics	Structural/Grammar-based
B1-B2	Independent User	Managing most situations; explaining views	Functional/Situational
C1-C2	Proficient User	Expressing complex ideas fluently	Task-based/Academic

For specialized markets, English for Specific Purposes (ESP) represents a high-margin vertical. English for Medical Purposes (EMP) focuses on the jargon of patient interaction, anatomy, and clinical research.[22, 23] Such courses must utilize authentic materials—such as case studies from medical journals or recordings of actual hospital conversations—rather than contrived textbook examples.[24] Needs analysis is fundamental here, as medical professionals often prioritize receptive skills (reading/listening to research) while requiring targeted training in productive skills (writing clinical reports).[23]

Technological Infrastructure: LMS, AI, and Virtual Classrooms

The digital heart of a 2025 language school is its Learning Management System (LMS). A robust LMS integrates pedagogical content structured by CEFR levels with advanced administrative tools.[25] Key features include automatic evaluations with real-time monitoring, which allows teachers to reinforce areas of weakness and reduce student dropout rates through early detection of demotivation.[25]

Advanced technologies are increasingly becoming standard components of the learner experience:

• AI Voice Recognition: Used for instant pronunciation feedback and accent coaching.[3, 25]
• Adaptive Learning Algorithms: These adjust the difficulty of content in real-time based on student performance data.[2]
• Virtual and Augmented Reality (VR/AR): Immersive simulations that allow students to practice language in “real-world” scenarios, such as business meetings or medical emergencies.[3]
• Microlearning Modules: Bite-sized lessons designed for on-the-go professionals, capturing a market segment that lacks time for traditional intensive study.[2]

The integration of these tools must be pedagogical rather than purely technical. Technology is a means to an end; its success depends on how well it aligns with the school’s teaching strategies and student engagement goals.[7] For institutions looking to scale, these digital tools allow for the management of users, reports, and licenses from a single, global platform.[25]

Human Capital: Recruitment, Training, and Labor Regulations

Staffing is the most significant operational expense for a language school, and the quality of instruction is the primary driver of brand reputation. Recruitment must prioritize teachers who are appropriately qualified—typically holding a Cambridge CELTA or Trinity CertTESOL for entry-level roles, or a DELTA/MA TESOL for academic management positions.[15, 26, 27]

The management of faculty is also subject to evolving labor laws. In California, the Freelance Worker Protection Act (FWPA), effective January 1, 2025, mandates written contracts for any freelance engagement exceeding USD 250.[28, 29] These contracts must detail the names and addresses of both parties, the value and method of compensation, and the specific dates for payment and service delivery.[28, 30] This law provides significant protections against payment delays and retaliation, forcing schools to maintain meticulous records of all independent contractor engagements for at least four years.[31, 32]

Faculty Qualifications and Career Progression Framework

Qualification	Target Role	Requirement/Standard	Purpose
CELTA	Entry-Level Teacher	120 hrs; Supervised Practice	Practical teaching foundation
TEFL (Level 5)	Online/Entry-Level	120-150 hrs (Accredited)	Affordable entry pass
DELTA	Academic Director	Level 7 (Master’s Equivalent)	Leadership and specialization
MA TESOL	Research/University	Graduate Degree	Academic/Theoretical depth

Effective teacher management also involves ongoing professional development and systematic performance evaluations. Faculty who teach specialized courses, such as Medical or Legal English, must either have background experience in those fields or be provided with “content notes” that explain the medical or legal information relevant to the linguistic exercises.[33]

Advanced Marketing and Student Acquisition Strategies

A sophisticated marketing strategy is required to compete in the crowded 2025 language market. SEO remains the most cost-effective method for long-term lead generation. Schools must move beyond broad terms like “English courses” toward long-tail, localized keywords like “intensive business English for professionals in New York”.[34] Multilingual SEO is also essential; creating content in the native languages of target student populations significantly improves visibility in non-English search engines.[34]

Word-of-mouth is prioritized by 96% of owners as a top strategy, and this is increasingly institutionalized through referral networks with Independent Educational Consultants (IECs).[35, 36] These consultants are compensated via “success fees,” typically ranging from 10% to 15% of the tuition paid by the referred student.[37, 38] In some regions, such as Asia and the Middle East, these commissions are standard practice for enrolling students in summer or academic-year programs.[37]

Standard Commission Rates for Recruitment Partners

Recruitment Partner Type	Region/Program Type	Standard Commission Rate	Payment Condition
IEC / Agent	USA/UK (Academic Year)	10% – 15% of Tuition	Upon successful enrollment
Agent	Asia/Europe (Summer)	10% of Published Fees	Upon arrival on campus
Digital Affiliate	Global (Online Course)	5% – 20% of Placement Fee	Monthly/Quarterly
Accommodation Referral	Global (Housing)	2% – 5% of Total Booking	Upon payment by student

Content marketing acts as a “teach before they enroll” strategy, where blogs, videos, and free mini-lessons establish the school as an authority.[39] Lead magnets, such as e-books on “Mastering Mandarin for Business,” help capture student contact details for follow-up via email marketing or personalized consultations.[35] Paid advertising on platforms like Meta and TikTok allows for hyper-targeted reach based on demographics, interests, and online behavior, which is particularly effective for reaching younger learners and parents.[36, 39]

Scaling Through Franchising: The Global Models

For entrepreneurs looking to scale rapidly, franchising offers a path to leverage established branding and operational systems. Major players like Berlitz and Wall Street English demonstrate the power of this model. Berlitz, with over 135 years of history, operates through more than 570 locations worldwide, using a flexible model that accommodates online, in-person, and group formats.[40, 41]

Wall Street English has optimized its approach since 2020 by offering a “truly hybrid” learning experience.[42, 43] This enables learners to switch between online and in-person classes, increasing business efficiency and addressable market size.[42] For a master franchisee, an initial investment of over USD 500,000 provides brand exclusivity over a large territory and a combination of owned centers and sub-franchises.[43] ROI is typically achieved within 2 to 3 years, with EBITDA margins ranging from 20% to 30%.[42]

Comparison of Leading Language School Franchise Opportunities

Franchise Brand	Investment Range (USD)	Focus Area	Scaling Mechanism
Wall Street English	150,000 – 500,000+	Adults/Corporate	Master & Unit Franchises
Berlitz	200,000 – 370,000	Conversational/All Ages	Flexible Multi-Unit
Tierra Encantada	Variable	Spanish Immersion Preschool	Niche/Differentiation
Club Z!	Lower Initial Investment	In-Home/Online Tutoring	Mobile/Low Overhead

Franchising succeeds because it combines leveraged branding and central support systems with the “entrepreneurial energy” of local owners.[40] It reduces the “cost of failure” and the time from project launch to start-up, making it an attractive option for developers rather than creators.[42, 44]

Strategic Conclusions and Future Outlook

The landscape of language education in 2025 is defined by a paradox of accessibility and complexity. While technology has made starting a digital platform easier and more cost-effective, the regulatory and competitive requirements for “building” a sustainable, accredited, and scalable institution have never been higher. The successful venture of the future will be a hybrid one: an entity that combines the high-tech efficiency of AI-driven personalized learning with the high-touch prestige of international accreditation and cultural immersion.

To build a leading institution, founders must move beyond generic language instruction toward specialized verticals like English for Medical Purposes or corporate training, where the ROI for the student is clear and measurable. They must also embrace a multi-channel acquisition strategy that balances the long-term authority of SEO with the immediate reach of referral networks and paid digital advertising. As the market continues its move toward a USD 400 billion valuation, those who can navigate the complexities of CEFR alignment, CEA accreditation, and evolving labor laws like the FWPA will be the primary beneficiaries of the global “second language” economy. The ultimate goal is the creation of a socially responsible enterprise that not only generates stable profit but also improves the economic and life prospects of its students through the mastery of global communication.

——————————————————————————–

1. Language Learning Market Size | Forecast 2025 To 2033 – Market Growth Reports, https://www.marketgrowthreports.com/market-reports/language-learning-market-114898
2. Online Language Learning Market Forecast 2025-2032: Total Revenues to Grow by $41 Billion, Driven by Surge in Microlearning Modules Designed for On-The-Go Professionals Seeking Quick Language Drills – ResearchAndMarkets.com – Business Wire, https://www.businesswire.com/news/home/20251218932634/en/Online-Language-Learning-Market-Forecast-2025-2032-Total-Revenues-to-Grow-by-%2441-Billion-Driven-by-Surge-in-Microlearning-Modules-Designed-for-On-The-Go-Professionals-Seeking-Quick-Language-Drills—ResearchAndMarkets.com
3. Understanding Growth Challenges in Digital English Language Learning Market 2025-2033, https://www.datainsightsmarket.com/reports/digital-english-language-learning-1955715
4. Online Language Learning Market Size | Industry Report 2030 – Grand View Research, https://www.grandviewresearch.com/industry-analysis/online-language-learning-market-report
5. How to open a profitable language school? – The Business Plan Shop, https://www.thebusinessplanshop.com/en/start-a-business/guides/open-language-school
6. Language School Business Plan – Financial Models Lab, https://financialmodelslab.com/products/language-school-business-plan
7. Language Schools Business Plan Example – Modeliks, https://www.modeliks.com/industries/education/language-schools-business-plan-example
8. Language School Business Plan [Free Template – 2025 ] – Upmetrics, https://upmetrics.co/template/language-school-business-plan
9. How to Write a Language School Business Plan: 7 Actionable Steps – Financial Models Lab, https://financialmodelslab.com/blogs/write-business-plan/foreign-language-school
10. How to write a business plan for a language school?, https://www.thebusinessplanshop.com/en/business-plan/guides/how-to-write-a-language-school-business-plan
11. Standards – The Commission on English Language Program …, https://cea-accredit.org/about-cea/standards
12. Language School Business Plan Profit Calculator – Teachworks, https://teachworks.com/calculators/language-school-business-plan-profit
13. The Basics of School Accreditation – Study in the States – Homeland Security, https://studyinthestates.dhs.gov/schools/apply/the-basics-of-school-accreditation
14. The Accreditation of English Language Training Programs Act – ICE, https://www.ice.gov/sevis/accreditation-act
15. Quality English language courses – Study English with confidence, https://study.englishuk.com/why-the-uk/quality/
16. School Accreditation Guide – Marshall Language Services, https://marshallservices.it/en/accreditationguide/
17. What’s next for quality language education? – E L Gazette, https://www.elgazette.com/whats-next-for-quality-language-education/
18. Common European Framework of Reference (CEFR) – Canadian Association of Second Language Teachers (CASLT), https://www.caslt.org/en/in-the-classroom/cefr/
19. The CEFR Levels – Common European Framework of Reference for Languages (CEFR) – The Council of Europe, https://www.coe.int/en/web/common-european-framework-reference-languages/level-descriptions
20. CLT and the CEFR: Aligning English Language Teaching with Global Standards, https://eflcafe.net/clt-and-the-cefr-aligning-english-language-teaching-with-global-standards/
21. CURRICULUM AND SYLLABUS DESIGN IN EFL TEACHING: FROM STRUCTURAL TO CEFR FRAMEWORK – Publikasi Universitas Teknokrat Indonesia, https://publikasi.teknokrat.ac.id/index.php/jorle/article/download/927/299/
22. Medical English | UC San Diego Division of Extended Studies, https://extendedstudies.ucsd.edu/international-programs/courses-programs/medical-english
23. Preclinical Medical Students’ Perspectives and Experiences With …, https://mededu.jmir.org/2025/1/e65779
24. COURSE DESIGN FOR MEDICAL ENGLISH – Research and Science Today, https://www.rstjournal.com/?mdocs-file=1846
25. Five New technologies available for language schools – CAE, https://www.cae.net/technologies-available-for-language-schools/
26. TEFL vs CELTA: what course should you choose?, https://www.tefl.org/efl-teacher/efl-qualification/tefl-vs-celta/
27. CELTA vs DELTA: What’s the Next Step in Your Teaching Career? (2026) – Teast, https://teast.co/blog/celta-vs-delta
28. New California Law Expands Protections for Freelance Workers: What Employers Must Know + 5 Steps You Can Take to Comply | Fisher Phillips, https://www.fisherphillips.com/en/news-insights/new-california-law-expands-protections-freelance-workers-what-employers-must-know-5-steps-to-comply.html
29. New California Freelancer Law Takes Effect on January 1, 2025 – 4As, https://www.aaaa.org/blog/new-california-freelancer-law-takes-effect-on-january-1-2025/
30. New 2025 California Employment Laws: Part I | Saul Ewing LLP, https://www.saul.com/insights/blog/new-2025-california-employment-laws-part-i
31. California 2025 Employment Law Changes, https://mwgjlaw.com/ca-employment-law-2025/
32. New California Employment Laws Impacting Employers in 2025: Navigating Opportunities and Challenges, https://www.wshblaw.com/publication-new-california-employment-laws-impacting-employers-in-2025-navigating-opportunities-and-challenges
33. Case Studies in ESP Course Development: Medical English for Turkmen and Mexican Medical Specialists – American English, https://americanenglish.state.gov/files/ae/resource_files/etf_58_1__pg2-9.pdf
34. Effective Strategies For Language School SEO – Higher Education Marketing, https://www.higher-education-marketing.com/blog/seo-strategies-for-language-school-websites
35. Effective Marketing For Language Schools | Expert Tips, https://revenueboomers.com/blog/marketing-for-language-schools/
36. How to Become an IEC Referral-Generating Machine! – CounselMore, https://www.counselmore.com/how-to-become-an-iec-referral-generating-machine
37. Educational Consultants/Agents | North American Boarding Schools Workshop Ltd., https://www.nabsw-edu.com/agents/
38. How much to pay commission-based student recruiters? – Intead, https://services.intead.com/blog/bid/165862/how-much-to-pay-commission-based-student-recruiters
39. Building a Successful Marketing Strategy for Your Language School: Key Steps to Attract More Students – Webugol, https://webugol.com/blog/building-a-successful-marketing-strategy-for-your-language-school-key-steps-to-attract-more-students/
40. Berlitz USA Franchise Case Study, https://www.fmsfranchise.com/berlitz-usa-franchise/
41. 15 Best Language Learning Franchises to Own in 2025, https://1851franchise.com/language-learning-franchises-2730126
42. Invest in a proven franchise model | Wall Street English, https://franchise.wallstreetenglish.com/why-invest-with-us/
43. English Language School Franchise | Wall Street English, https://franchise.wallstreetenglish.com/
44. Franchise Success Stories, https://franchise.wallstreetenglish.com/success-stories/