television
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The U.S. pay TV sector is undergoing significant changes, shifting from traditional cable to a software-driven connectivity model, with the market projected to decline slightly from USD 69.37 billion in 2024 to USD 57.83 billion by 2033, largely due to “cord-cutting” trends. New opportunities lie in specialized content and mobile services.
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The 2026 television landscape is undergoing significant transformation, merging traditional broadcasting with digital-first models. Investors must navigate complex regulations, shifting revenue streams, and the transition to ATSC 3.0 technology. Compliance with public interest mandates and the Children’s Television Act remains crucial, while broadcasters embrace digital bundling and data exploitation for growth.
Journal for Policy & Market Research 