Journal for Policy & Market Research

The contemporary global print media market, valued at approximately $359.53 billion as of 2025, is currently undergoing a structural metamorphosis characterized by the transition from mass-market ubiquity to high-value niche dominance.[1, 2] While traditional newspapers face a projected decline of -2.3% in the coming year, the broader print sector remains a resilient pillar of the media ecosystem, generating 76% of subscription revenues and maintaining an 82% consumer trust rating—a figure significantly higher than that of digital-only platforms.[1] This resilience is anchored in the medium’s role as a manually curated “anchor of trust” in an age increasingly saturated by information noise and artificial intelligence-generated content.[1] For the modern media entrepreneur, starting and growing a print-based business requires a nuanced understanding of how to bridge the gap between physical permanence and digital agility, leveraging the tactile authority of print to build multifaceted, multi-platform brands.

The Macroeconomic Landscape and Demographic Imperatives

The global print media market exhibits a compound annual growth rate (CAGR) of 3.2% through 2025, with projections indicating a stabilization to a 2.0% CAGR by 2029, resulting in a market value nearing $389 billion.[1, 2] This growth is deceptive, however, as it masks a profound internal reshuffling. Publishers are moving away from the “supermarket” model—offering generalized content to broad demographics—toward a “boutique” shop model that delivers high-quality, specialized content to deeply engaged communities.[1] This shift enables publications to survive and prosper even as traditional scale ceases to be the sole determinant of success. In this environment, print media competes on the depth of content and audience loyalty rather than the breadth of reach.[1]

Regional Forecasts and Demographic Stratification

Geographic trends highlight significant variations in market health. Europe remains the largest global market for print media in 2025, despite a general downward trend in legacy revenues.[1] The United States anticipates a revenue decline of -1.3% through 2030, while the Asia-Pacific region experienced a -2.7% decline in previous cycles.[1] Conversely, the stratification of the audience provides a critical strategic roadmap for new enterprises. The “print runway” represents the period during which publishers can maintain revenues from older, print-loyal audiences while simultaneously developing digital-native models to capture younger cohorts.[1]

Consumer Demographic	Print Preference	Digital Preference
18-34 Years	42%	42%
35-49 Years	49%	34%
50-64 Years	64%	25%
65+ Years	72%	14%

The parity between print and digital preferences in the 18-34 demographic indicates that print is increasingly viewed as a premium, intentional choice rather than a habit of legacy.[1] For the entrepreneur, this underscores the importance of a “dual-track strategy” that preserves the charm of print while enabling digital amplification.[3]

Foundational Frameworks for Enterprise Initiation

Starting a print media business in 2026 demands a rigorous focus on niche identification and the establishment of a unique value proposition (UVP). The heartbeat of the enterprise is the niche; it determines the target audience, the design aesthetic, and the long-term viability of the brand.[4, 5] Entrepreneurs are advised to find a “sweet spot” where people are passionate and ready to buy, but which is not dominated by large, established brands.[6]

Niche Selection and Persona Development

The selection of a niche must be a blend of creative passion and strategic validation. Popular niches for 2026 include sustainable fashion, mental health-focused wellness, high-end lifestyle journals, and hyper-local news.[4, 7] Validation involves researching trends on platforms like Google Trends and analyzing top-selling products on marketplaces like Etsy and Amazon to confirm demand before significant capital is committed.[4] Once a niche is identified, the creation of “lean buying personas” is essential.[8] These personas represent the ideal reader, detailing their age, pain points, purchasing habits, and content consumption triggers.[5, 8]

Target Persona	Key Attributes	Core Job to be Done
Young Urban Professional	Tech-savvy, values status, seeks curated aesthetics	Filtering noise for professional/lifestyle insights
Suburban Discount Parent	Value-driven, community-focused, busy schedule	Local event discovery and practical household tips
The Specialist/Expert	Deep domain interest, values authority and trust	Keeping pace with industry-specific trade developments

A well-defined niche acts as a secret weapon, allowing a small team to speak directly to the unique needs of a customer group, thereby reducing competition and boosting search engine optimization (SEO) rankings within specific categories.[5] This strategic focus prevents the common failure of “trying to appeal to everyone and connecting with no one”.[5]

The Business Plan and Strategic Architecture

A comprehensive business plan serves as the blueprint for both operational logistics and financial solvency. It must address the “three Ps”: People (staffing and freelancers), Place (office vs. remote), and Product (print vs. digital balance).[9] Critical questions include the geographic scope (regional vs. national), the funding mechanism for the first issue (savings, crowdfunding, or investors), and the distribution model (paid subscription vs. free circulation).[10, 11]

Financial Modeling and Capitalization Strategies

The capital requirements for a print media startup are heavily front-loaded toward technology infrastructure, initial inventory, and an operational cash buffer. While a small niche publication might launch with an initial investment of $10,000 to $50,000, a full-featured consumer magazine distributed on newsstands can require millions of dollars.[9, 11]

Detailed Startup Expenditure (CAPEX) Analysis

In a standard model for a mid-scale publishing company in 2025, the initial capital expenditure (CAPEX) is estimated at approximately $85,000.[12] This figure focuses on the “workspace foundation,” which must be established before the first employee is onboarded.

Expenditure Category	Estimated Cost (USD)	Strategic Purpose
Office Furniture	$25,000	Infrastructure for high-volume manuscript management
Computer Hardware/Software	$15,000	Creative suites and production tools
Network Infrastructure	$7,000	Reliable backbone for metadata and file handling
Website Development	$10,000	Core build and digital customer interface
Digital Asset Management (DAM)	$8,000	Handling high volumes of content files and metadata
Entity Setup and Legal	$3,000	Incorporation and contract securing
Marketing Design	$5,000	Initial branding and collateral setup
Total Initial CAPEX	$85,000	Baseline for operational readiness

Operational Runway and Working Capital

Beyond initial setup, the business requires a substantial cash buffer to sustain operations until it hits positive cash flow. For a company employing roughly 45 full-time equivalents (FTEs), the monthly payroll and fixed overhead are projected at $38,000.[12] A working capital buffer of approximately $1.17 million is cited for larger startups to cover the operational burn rate for the first four months, alongside initial inventory and printing runs.[12] In the magazine industry, maintaining financial health requires keeping printing and distribution costs below 50% of the total budget.[10]

For smaller publishers, the per-issue costs are the primary concern. The following LaTeX formula is utilized to calculate the cost per page, which serves as a critical benchmark for advertising rates:

$$CostPerPage = \frac{TotalIssueExpenses}{TotalPageCount}$$

For an issue with $50,000 in production and overhead expenses and a 36-page count, the publisher must generate revenue exceeding $1,388 per page to achieve profitability.[13]

Human Capital and Organizational Structure

The transition of the print industry has altered the demand for specific roles, with a projected decline of -5,500 magazine editor jobs in the United States between 2018 and 2028.[14] However, the role itself is evolving to include multimedia management and community building.

Salary Benchmarks and Role Definitions

Staffing costs remain a primary operational expense. In 2025, the salary for a Managing Editor ranges from $50,000 to $125,000 depending on location and experience.[10, 15] Sales personnel typically earn a base salary of $30,000 to $40,000 plus a 10% commission on ad sales.[10]

Position	Average Annual Salary (2025)	Salary Range (10th-90th Percentile)
Publisher / CEO	$150,000	$100,000 – $335,000
Managing Editor	$83,485	$58,500 – $117,198
Magazine Editor (General)	$50,027	$23,000 – $72,500
Magazine Designer	$46,500	$42,000 – $58,000
Production Manager	$45,000	$30,000 – $60,000

Independent publishers often mitigate these costs by utilizing freelancers. In 2025, freelance writers may accept rates as low as $0.50 per word for niche topics, while graphic designers vary from $25 to $300 per hour.[10] Top-tier design is often seen as a necessary premium, as a “great eye for color and layout” is essential for establishing a new brand’s visual authority.[10]

Revenue Innovation and Diversification Models

The traditional reliance on a binary choice between advertising and subscription revenue has proven insufficient for long-term growth. By 2026, successful media leaders are combining three to four different revenue streams to mitigate market volatility.[16]

The Hierarchy of Revenue Streams

Subscriptions and memberships remain the primary focus for 77% of publishers, providing a stable foundation of recurring income.[16] However, significant growth is occurring in alternative models such as events, affiliate marketing, and licensing.

• Events as a Growth Pillar: Large-scale festivals and summits have become central to the commercial strategy of premium brands. The Atlantic Festival, for instance, charges $475 for single-day passes and $800 for two-day passes, with events now comprising 25% of the company’s commercial revenue.[17] Semafor has built an “events-first, journalism-powered” model, with events accounting for more than 50% of its revenue.[17]
• AI Licensing Deals: A significant emerging trend involves licensing content to technology and AI companies. Approximately 36% of commercial publishers expect this to be a significant revenue stream in 2025, a figure that has doubled year-over-year.[16]
• Rebundling Strategies: There is a notable trend toward “rebundling” news with lifestyle content, such as cooking, games, and shopping guides, to increase daily habits and audience loyalty.[16]
• E-commerce and Affiliate Marketing: 29% of publishers now rely on affiliate revenue, integrating product sales directly with content.[1, 16] Lifestyle magazines like Four Seasons Magazine report that readers who engage with their print content spend 42% more on their brand’s related services.[18]

Monetization Model	Adoption Rate (2025)	Strategic Impact
Subscriptions / Paywalls	77%	Core stability and recurring cash flow
Display Advertising	69%	Declining relevance but still substantial
Native Advertising	59%	High-value branded storytelling
Events and Sponsorships	48%	High engagement and premium revenue
Affiliate Marketing	29%	Conversion of trust into direct sales
AI Licensing / Deals	36%	Emerging high-margin intellectual property play

Production Logistics and Supply Chain Resilience

One of the most critical decisions for a print startup is whether to manage production in-house or outsource to a commercial printer. In-house production offers unparalleled control and faster turnaround times, while outsourcing eliminates the need for massive upfront equipment investments.[19, 20]

In-House vs. Outsourced Printing Decisions

Modern production presses, such as the Xerox PrimeLink series, can now produce quality that rivals or exceeds commercial shops, allowing even small organizations to experiment with specialty finishes like metallics and fluorescents.[19] However, the decision typically hinges on print volume.

Decision Factor	In-House Production	Outsourced Printing
Upfront Capital	High (Leasing/Buying Equipment)	None
Unit Cost (Full Color)	< $0.10 per page	$0.69 per page (e.g., retail copy)
Turnaround Time	Instant (On-demand)	Longer (Vendor queues and shipping)
Flexibility	High (Variable data, custom runs)	Low (Minimum order requirements)
Operational Load	High (Maintenance, staff training)	Low (Vendor handles logistics)

For many businesses, a hybrid solution is optimal: bringing high-volume, standard-size materials like brochures and flyers in-house while outsourcing large-format banners or unique materials that require specialized inks.[20]

Supply Chain Volatility and Tariffs

In 2026, the print industry is grappling with significant supply chain disruptions, particularly the impact of tariffs on global trade flows. Approximately 82% of manufacturers reported being affected by new tariffs, which has led to a 39% increase in material costs.[21] While some sectors pass through 60% of these costs to consumers, the average pass-through rate across all industries is only 45%, suggesting that most publishers must absorb these costs or find operational efficiencies elsewhere.[21]

Distribution Strategies and Newsstand Visibility

Retail newsstands remain a high-value destination for magazine discovery, but they require a strategic approach to design and logistics. The cover of a magazine is viewed as a “sales tool” rather than an editorial one, with the top 30% of the cover being the most impactful for catching the consumer’s eye on retail racks.[22]

Strategic Placement and Contract Distribution

Working with a professional distributor is often necessary to secure listings and navigate the supply chain with wholesalers and retailers.[22] A common financial model in retail involves the publisher receiving approximately 50% of the cover price, with the remaining 50% allocated to the retailer, wholesaler, and distributor.[22]

• Newsstand Partnerships: Strategic planning ensures that the right volume reaches the right retailers, using historical data to optimize distribution and reduce unsold copies.[23, 24]
• Non-Traditional Channels: Modern distribution strategies increasingly target high-traffic, niche-specific areas such as coffee shops, fitness centers, airport lounges, and hotel lobbies to reach audiences who may not frequent traditional newsstands.[24, 25]
• Local Partnerships: Collaborating with local businesses—such as real estate agents or city visitor centers—to include magazines in promotional packets or welcome bags is a powerful tactic for hyper-local growth.[25]

Technological Integration and the Digital Synergy

The enduring relevance of print in 2026 is predicated on its seamless integration with digital channels. Rather than viewing print and digital as separate entities, successful publishers treat them as a “holistic approach” where each medium complements the other’s strengths.[26]

QR Codes and the Interactive Gateway

QR code technology is at the heart of how businesses engage with readers in real-time. By 2025, dynamic QR codes have evolved beyond static links into gateways for instant transactions, augmented reality (AR) experiences, and immersive video content.[27, 28]

• Conversion and Engagement: Statistics show that 50% of QR codes are used to direct readers to websites, while 6% are used for menu/service lists and 4% for social media integration.[27]
• Personalization: AI-powered optimization can now personalize the landing page a reader sees after scanning a QR code based on the time of day, location, or the weather.[27]
• Accessibility: The European Accessibility Act of 2025 has made mobile-first habit and screen-reader compatibility a core feature of digital editions, forcing publishers to integrate accessibility into their standard workflow rather than treating it as an afterthought.[28]

AI Transformation in the Newsroom

The newsroom itself is being transformed by Generative AI, with 87% of media leaders adopting the technology for back-end efficiencies.[16]

• Operational Focus: 96% of publishers prioritize AI for “plumbing” tasks like spelling correction, generating drafts from factual data, and adapting content to specific style guides.[16]
• Format Transformation: 75% of publishers plan to use voice technology to transform print articles into audio versions, while 70% use AI to generate summaries at the top of long-form digital articles to increase engagement.[16]
• Chatbots and Archives: Over half of media leaders are planning conversational search tools to help users interact with their publication’s archives, turning legacy content into a searchable, interactive asset.[16]

Legal Compliance and Administrative Standards

Navigating the legal landscape is essential for protecting intellectual property and ensuring commercial tracking. This includes obtaining an International Standard Serial Number (ISSN) and adhering to copyright regulations.

ISSN Registration and Barcode Synthesis

The ISSN is a unique eight-digit identifier essential for all serial publications. In the United States, registration is free through the U.S. ISSN Center at the Library of Congress.[29, 30] Once an ISSN is assigned, it must be converted into an EAN-13 barcode for retail use.

• Barcode Composition: A magazine barcode begins with the prefix “977” (designating it as a periodical), followed by the first seven digits of the ISSN, a two-digit price code (usually “00”), and an EAN-13 check digit.[29, 31]
• Placement Standards: For print publications, the barcode and ISSN should be displayed in the upper right-hand corner of the cover. If this is not possible, it may be placed with the copyright information.[29]

Circulation Audits and Transparency

To attract premium advertisers, publishers must demonstrate a commitment to transparency through independent audits. Organizations like the Alliance for Audited Media (AAM) verify audience data across multiple channels, including print, digital editions, newsletters, and social media.[32]

• Data Filing: Publishers file semi-annual statements detailing their paid and free circulation, newsstand sales, and verified public place distribution.[32, 33]
• Verification Rules: AAM rules (such as Rule F 14.1) define “verified individual use” as copies sent to recipients who have either requested the magazine or were identified through lists within the last 36 months.[34]
• Buyer Trust: Media buyers increasingly rely on the AAM “Assurance List” and the “Media Intelligence Center” to identify trusted partners, making an audit a necessary investment for any publication seeking national ad budgets.[32, 35]

Case Studies: Success in the Boutique Era

The “Local News Report” for 2026 identifies a surge in independent news startups that have successfully navigated the transition to boutique, reader-supported models.

Local and Niche Success Stories

In areas where traditional newspapers have vanished—leaving “news deserts”—new entrepreneurial ventures are proving the viability of local journalism through diversified funding.[36, 37]

Publication	Revenue Metric (2025)	Business Model / Focus
Hell Gate (NYC)	$42,000+ MRR	Worker-owned, 5,300+ paying subscribers
Untapped New York	$12,000 MRR	“Hidden gems” content with physical bonuses
The Berkeley Scanner	$10,000 MRR	Independent crime and safety news
Mill Media (UK)	$680,000 Annual	In-depth, non-SEO focused local news network
Naptown Scoop	$200,000 Annual	Hyper-local events and news for Annapolis

• Semafor: Just 26 months after launch, Semafor achieved cash-flow positivity by leaning into an events-centric business model. Their World Economy Summit generated eight-figure revenue in 2025, attracting hundreds of Fortune 500 CEOs.[17]
• The Atlantic: By shifting their flagship festival to New York City, The Atlantic achieved a 36% year-over-year revenue growth in their events business, with 74% of premium pass holders being director-level or higher executives.[17]
• Axios Charlotte: Originally launched as the Charlotte Agenda, this local news site was acquired for almost $5 million after demonstrating $2.2 million in annual revenue, 85% of which was generated from sponsorships and local advertising.[37]

Strategic Growth and Scaling Recommendations

For a print media business to grow in the current environment, it must leverage the high credibility and sensory engagement of its physical product to drive a larger digital and event-based ecosystem.[38, 39]

Building Brand Extensions and Loyalty

Scaling a publication involves expanding the brand beyond the page through strategic extensions that provide additional value to the existing community.[40]

1. Educational Offerings: Developing workshops, masterclasses, or consulting services based on the magazine’s domain expertise.[40]
2. Merchandise and Subscriptions: Leveraging print-on-demand for branded merchandise like notepads, calendars, or custom apparel that reinforces the reader’s identity.[41, 42]
3. Community Outreach: Utilizing “Ambassador Programs”—partnering with local influencers and passionate community members who advocate for the brand in exchange for exclusive access or perks.[43]
4. Tactile Innovation: Investing in the “sensory experience”—textured finishes, high-quality business cards, and premium “keepsake” issues that invite the audience to not only read but feel the brand.[38, 44]

In summary, the print media landscape of 2026 is a territory of immense opportunity for those who understand the value of depth over breadth. By combining the inherent trust of print with the efficiency of AI and the revenue potential of high-end events, independent publishers can build resilient, high-margin businesses that thrive in the cracks of the crumbling mass-media paradigm. The future of print is not as a substitute for digital, but as a deliberate, premium complement that anchors the brand’s authority in the physical world.

——————————————————————————–

1. The print media market 2025. Three global trends | Reporterzy.info, https://reporterzy.info/en/5312,the-print-media-market-2025-three-global-trends
2. Print Media Market Size, Share, And Trends Analysis | 2025 Global Market Report, https://www.thebusinessresearchcompany.com/market-insights/print-media-market-insights-2025
3. The Comeback of Print Media : Focus & Value in the Digital Era | Market Prospects, https://www.market-prospects.com/articles/print-media-comeback-digital-era
4. How to Start a Print on Demand Business in 2025: Step-by-Step Guide, https://aestheticbk.com/blogs/news/how-to-start-a-print-on-demand-business
5. How to Start a Print on Demand Business in 2025, https://www.studiomdesignsco.com/blog/how-to-start-a-print-on-demand-business-in-2025
6. How to Start a Print on Demand Business in 2026: Step-by-step – ANNA Money, https://anna.money/blog/guides/how-to-start-a-print-on-demand-business/
7. 10 Niche Business Ideas Worth Considering – Kickstarter Blog, https://updates.kickstarter.com/10-niche-business-ideas-worth-considering/
8. How to market your business in 2025: 7 steps that actually work | Criteo, https://www.criteo.com/blog/7-steps-how-to-market-your-business-2025/
9. How to Start a Magazine – ZenBusiness, https://www.zenbusiness.com/start-magazine/
10. How To Start A Magazine in 2025 | The Magazine Manager, https://www.magazinemanager.com/blog/how-to-start-a-magazine/
11. Start Up Guide – Magazine Publisher, https://www.magazinepublisher.com/start-up-guide/
12. Publishing Company Startup Costs: $85K CAPEX, $117M Cash;, https://financialmodelslab.com/blogs/startup-costs/publishing-company
13. Calculating the true cost of publishing an association newsletter or magazine, https://www.associationtrends.com/calculating-the-true-cost-of-publishing-an-association-newsletter-or-magazine/
14. Magazine Editor Job Outlook And Growth In The US [2025] – Zippia, https://www.zippia.com/magazine-editor-jobs/trends/
15. Editor, Magazine Salary in 2025 | PayScale, https://www.payscale.com/research/US/Job=Editor%2C_Magazine/Salary
16. Journalism, media, and technology trends and predictions 2025 …, https://reutersinstitute.politics.ox.ac.uk/journalism-media-and-technology-trends-and-predictions-2025
17. 4 case studies in ad revenue diversification strategies – INMA, https://www.inma.org/blogs/advertising-initiative/post.cfm/4-case-studies-in-news-media-diversification-strategies
18. Print’s Very Much Alive: Magazine Examples From 9 Brands – Content Marketing Institute, https://contentmarketinginstitute.com/content-creation-distribution/print-s-very-much-alive-magazine-examples-from-9-brands
19. In-House Production Printing vs. Outsourcing: Which Is Right for Your Business?, https://www.stptexas.com/blob/in-house-production-printing-vs-outsourcing
20. In-House Printing vs. Outsourcing: Which is Right for Your Business?, https://abm1.com/blog/inhouse-printing-vs-outsourcing
21. Supply chain risk pulse 2025: Tariffs reshuffle global trade priorities – McKinsey, https://www.mckinsey.com/capabilities/operations/our-insights/supply-chain-risk-survey
22. How to Get Your Magazine Published and Distributed – A Guide for …, https://warnerspublishing.co.uk/circulation/how-to-get-your-magazine-published-and-distributed-a-guide-for-new-publishers/
23. Retail Newsstand Distribution – InterMedia Brand Marketing, https://www.inter-media.co.uk/retail-newsstand-distribution/
24. The Future of Publishing: Evolving Your Magazine Distribution Strategy – ePost Global, https://epostglobalshipping.com/magazine-distribution-strategy/
25. Strategies and tactics for promoting Brand Magazines for Distribution – Tability, https://www.tability.io/templates/strategies/t/rjfyLzzMcI9R
26. Media Trends in Print Business Across 2023, 2024 and 2025 | Ring Publishing, https://ringpublishing.com/blog/media-trends/media-trends-in-print-business-in-the-digital-age/cyf90tp
27. QR code trends for 2025: What to expect, https://qrcodekit.com/news/qr-code-trends/
28. Predicting the Digital Publishing Trends for 2026, https://www.yudu.com/blog/predicting-digital-publishing-trends-2026
29. How To Generate & Print ISSN Barcodes – BarcodeFAQ.com, https://www.barcodefaq.com/1d/issn/
30. Frequently Asked Questions (FAQs): U.S. ISSN Center, Library of Congress, https://www.loc.gov/issn/faq/
31. How Can You Get a Barcode for Magazine – Online Tool Center, https://www.onlinetoolcenter.com/blog/How-Can-You-Get-a-Barcode-for-Magazine.html
32. AAM Media Audits, https://auditedmedia.com/media-audits
33. Magazine Media Publisher Resources – Support Center, https://support.auditedmedia.com/magazine-media-publisher-resources
34. Verified individual use – Support Center – Alliance for Audited Media, https://support.auditedmedia.com/verified-individual-use
35. Wrapping Up 2025 with AAM Data Usage Highlights – News & Views, https://blog.auditedmedia.com/newsviews/wrapping-up-2025-aam-data-usage-highlights
36. Entrepreneurial Stalwarts and Start-Ups – News Desert, https://www.usnewsdeserts.com/reports/news-deserts-and-ghost-newspapers-will-local-news-survive/the-news-landscape-in-2020-transformed-and-diminished/entrepreneurial-stalwarts-and-start-ups/
37. 15 Local News Success Stories, Generating $24.2M MRR (2025), https://gaps.com/local-news/
38. Print Marketing Strategies to Consider in 2025​ by RoyerComm, https://royercomm.com/print-marketing-strategies-to-consider-in-2025/
39. Top Print Marketing Trends to Watch in 2025 – Kessler Creative, https://kesslercreative.com/top-print-marketing-trends-to-watch-in-2025/
40. Changing business models and revenue streams | Magazine Writing and Editing Class Notes | Fiveable, https://fiveable.me/magazine-writing-and-editing/unit-20/changing-business-models-revenue-streams/study-guide/FiQW0YlOJks9ygIF
41. 2025 Print Campaigns: Engage & Grow Your Brand Monthly, https://blog.overnightprints.com/monthly-print-campaigns-for-2025/
42. Print on Demand Magazines: Publish & Sell Online 2025, https://qikink.com/blog/print-on-demand-magazines/
43. Marketing Plan | Catch The Comet, https://catchthecometsc.gov/wp-content/uploads/2025/01/COMET-Marketing_Plan_24-25-v1.pdf
44. The power of print: How specialty magazines and smart strategies are driving new revenue, https://www.editorandpublisher.com/stories/the-power-of-print-how-specialty-magazines-and-smart-strategies-are-driving-new-revenue,258021