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Journal for Policy & Market Research

  • Redefining Working Capital for Small Businesses: Financial, Social, and Human Capital
    December 8, 2025

    Redefining Working Capital for Small Businesses: Financial, Social, and Human Capital

    The article redefines working capital for small businesses to include three key components: financial, social, and human capital. It emphasizes the necessity of sustained financial support, strong networks, and skilled workforce to ensure business survival and growth. This holistic approach highlights the importance of diverse resources beyond mere cash for success.

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  • Fulfilling the Promise of AI-Driven Productivity through Enterprise-Wide Integration: A Research Proposal
    July 30, 2025

    Fulfilling the Promise of AI-Driven Productivity through Enterprise-Wide Integration: A Research Proposal

    Abstract Businesses worldwide are investing in artificial intelligence (AI) with hopes of major productivity gains, yet many organizations see only modest improvements. This research proposal outlines a study on how companies can fulfill the promise of AI-driven productivity by fully integrating AI across all operations. Emphasizing generative AI – the latest AI frontier for creating…

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  • Small Business AI Adoption: The Key to Realizing the Full Potential of Artificial Intelligence
    March 24, 2025

    Small Business AI Adoption: The Key to Realizing the Full Potential of Artificial Intelligence

    Artificial intelligence (AI) is increasingly impacting small and medium-sized enterprises (SMEs), which make up over 90% of firms globally. While AI adoption among SMEs is growing due to accessible technologies, significant barriers like skill gaps and costs remain. Addressing these challenges is vital for enhancing productivity, competitiveness, and economic equity.

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  • Small Business Innovation as a Catalyst for Economic Equity: A Multi-Dimensional Investigation
    March 24, 2025

    Small Business Innovation as a Catalyst for Economic Equity: A Multi-Dimensional Investigation

    This proposal investigates how small business innovation influences economic equity, focusing on mechanisms that enable fair access to opportunities. It aims to identify factors that promote or hinder this relationship and provide actionable insights for policymakers and entrepreneurs to design strategies that ensure inclusive growth and uplift marginalized communities.

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  • Unpacking Relational Social Capital for Professional Development: A Multi-Method Investigation of Trust, Reciprocity, and Shared Values
    March 24, 2025

    Unpacking Relational Social Capital for Professional Development: A Multi-Method Investigation of Trust, Reciprocity, and Shared Values

    This research proposal explores the relational dimensions of social capital, such as trust, reciprocity, and reliability, and their effect on professional development outcomes like promotions and job satisfaction. It aims to identify key relational factors and assess how organizational culture influences these relationships, contributing to effective career advancement strategies.

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